Welcome

This is a blog about how product management is evolving. I share my thoughts on product, case studies, and how to build better teams in a rapidly changing environment.

I hope this leads to better and more constructive conversations in and outside of product teams.

Who am I?

I’m Aaron. A product management guy with over 12 years of experience in product management, strategy, consulting, team building and leadership.

I’ve been fortunate to work on numerous B2C and B2B products of all shapes and sizes across several industries — including entertainment, ecommerce, publishing, sports, biotech and retail.

I also consult companies on product management processes, strategy and vision setting.